Lorenzini parfum
We write perfumes
Our work comes from the encounter between the power of stories and the sense of smell
Our perfumes
Interpretations
of stories
In stories we find and recognize the human being, with its universal story and its personal facets
The impulses of smell
The sensor Key
The odour that our nose can capture are The only sensory key capable of unlocking that door in our brain beyond which each memory is preserved, as vibrant and visceral as the time it was captured.
All those memories we thought were lost, re-emerge strong and raw, eternally and personal to our own journey, generously giving themselves when a scent meets our nose.
We work so that those who wear a perfume of ours find back something of their own story and can live, at the same time, an universal one.
We choose to comunicate by the sense of smell
Synesthesia of memory
Life is the same old wine in new bottles: coconut and bamboo bottles gave way to goatskins, goatskins to pottery, pottery to glass, and glass to plastic, but the grapes have hardly changed at all, and there is the same intoxication on top and the same old dregs at the bottom.
Eric Berne
Awaken emotions
We believe that one real and personal emotion
is worth far more than a thousand suggestions
Awaken
emotions
We believe that one real and personal emotion
is worth far more than a thousand suggestions
